Everything You Need To Know About Gravure Printing and Its Benefits

Gravure printing or roto gravure printing has emerged up as a great help for packaging companies that need printing solution to advertise their products, maintain customer loyalty, and improve their overall benefits. In the past few years, gravure printing has become very popular form of print for packaging, allowing packaging companies to save their money on marketing part.

 

If we talk about India, the technology is a popular name among the companies with large and high volume printing needs.  Whether for magazines, wallpapers, packaging, or any other type of printing, the technology has helped product manufacturing companies in significant manner. In this blog-post will help you understand gravure printing and associated printing benefits. Give it a read!

 

What is Gravure Printing?

Gravure printing is an intaglio printing process that utilizes rotary printing features and capabilities in order to produce continuous tone images. Large copper plated steel cylinders known as roto gravure printing cylinders are engraved with a selected design using a laser or diamond tipped stylus. Manufacturers like Primetech Gravures provide such engraved cylinders in India to help packaging companies with diversified printing needs. These engravings are known as cells that vary in terms of depths. Customers can customize the etching as per their needs of depth. Most companies prefer deeper cells as they provide more intense colour to creating an impactful effect on the printing of the packaging.

 

Advantages of Using Roto Gravure Printing:

If you are puzzling with a question of what make packaging companies choose roto gravure printing cylinders in India, here is the answer. The decision of finalizing this cylinder comes with a great number of benefits. For continuous tone images, companies require cylinders that can work with high speed and for a high volume of printing process. Gravure printing is the only print process to carry out this purpose. Gravure printing is considered a direct print process in which printing results in better ink laydown and delivers more consistent print quality to help companies maintain trust of their customers.

Another good reason to choose gravure printing over various other options is that gravure cylinders are capable of accomplishing a large volume of printing in significantly lesser time. The printing times are extremely quick that uses modern presses to produce up to 14m of film each second. The ink used through the cylinders has quick drying time to help speed up the print process.

Companies always look for a technology which can help them with efficient process, quickness, and cost-effectiveness. As the process of gravure printing entirely automated and so the labour costs are relatively low. As a result, company can print more under a lesser budget.  

Gravure cylinders or embossing cylinders in India are extremely durable and they can be used for a large number of print runs. Not just that, with proper maintenance and care, they can be used for a longer time.

 

Each cylinder represents a different colour, and when they all come together, you get a full-colour print. It's a high-quality method often used for things like packaging, magazines, and decorative prints. The attention to detail in gravure printing is pretty impressive. If you have decided to choose gravure printing for your needs, you would surely need roto gravure cylinders that play a major role in the entire process. For that, contact Primetech Gravures, a prominent manufacturer and supplier to help a great number of packaging companies across the nation.